What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is quite simply a combination of techniques employed to ensure that your website is found in the search engine results pages by people who are searching for your products or services.

There are various strategies that can be employed both on and off the website to achieve this, including:

  • Remembering that ‘Content is King’ - it is vital to ensure that you have good quality, informative content

  • Keyword analysis

  • Content optimised for relevant keywords/phrases

  • Optimised Title Tags relevant to the content

  • Optimised Meta Data Tags

  • Good quality relevant inbound links

  • Optimised Link Text

  • Submission to directories

  • Submission to search engines

This list is not exhaustive and many other factors may be taken into consideration, depending on how competitive your particular market, your budget, changes in search engine algorithms and the emphasis placed by the search engines on particular aspects of a website at any given time.

Search Engine Optimisation is part art and part science, though it is not ‘rocket science’!  Effective SEO is, however, a highly skilled and time consuming activity and for it to be successful and continue to be successful, we would recommend it be carried out by a specialist company.

SEO is just one element of Internet Marketing and it is essential that SEO is included within an integrated marketing system.

Over time, Search Engine Optimisation is by far the most cost effective way of attracting visitors to your site.

Talk to us at Cheshire based NetGrowth Consulting to ensure that you have optimised your site correctly.  We will carry out a quick and simple site review and provide you with a free report on your site along with recommendations to improve its performance.

85% OF USERS ONLY LOOK AT THE FIRST PAGE OF RESULTS

55% OF INTERNET PURCHASES ORIGINATE FROM A SEARCH ENGINE

THE IMPLICATIONS OF PERSONALISED SEARCH FOR SEO

Search engine ranking is important, but it is not the only thing that matters and you should not therefore obsess about it.  Increasingly, due to personalised search, relevancy of the page content to the search term used is more important, rather than just keyword density.  Properly optimised pages will appear higher in search results even if they have a lower page rank than competitors.

81% OF INTERNET USERS FIND WHAT THEY ARE LOOKING FOR THROUGH SEARCH ENGINES