Why use SEO?

Quite simply, to make your business stand out from the crowd. 

Visitors finding your website through a search engine have already decided that they are interested in what you are selling and are specifically looking for your products or services. 

You need your website to appear as high as possible in the organic search engine results for the relevant keywords and key phrases, as 85% of users only look at the first page of results.

There are now around 4 million websites launched every month.  How will people find yours?  Building or operating a website without SEO is just the same as printing new promotional literature and leaving it in the storeroom.

In order to reach your target markets you need to ensure that your business is found on the web.

You must use SEO to get potential customers to your site.  You must also use conversion architecture within your site to convert visitors into customers.

Search engine ranking is important, but it is not the only thing that matters and you should not therefore place too much emphasis on it.  

• Increasingly, due to personalised search, the relevancy of your content, rather than just keyword density, is more important

• Properly optimised pages will appear higher in search results even if they have a lower page rank than competitors

The Internet is an extremely competitive environment: its utilisation is growing daily.  It can provide a level playing field where smaller companies can compete with the majors and where your business can reach markets previously unknown or unavailable to you.

It is essential that SEO is included within an integrated internet marketing system.