INTERNET MARKETING - THE FINAL PIECE IN YOUR ONLINE BUSINESS STRATEGY

Online ad spend will keep growing
"In the recession of 2009, marketers will be making cuts almost across the board, and will seek safe harbours and cost-efficient alternatives." - Jack Myers, JackMyers Media Business Report, October 13, 2008.
Online marketers around the globe (particularly in the UK) are increasingly turning to search marketing tactics
According to a joint study by Econsultancy and search engine optimisation (SEO) firm Guava,
55% of respondents said they planned to increase spending on SEO, and 45% said the same of paid search.
Internet Advertising will account for around 15% of global measured advertising spending in 2010: a 2% increase on the market share expected for 2009 - Group M, 2009.